Security awareness is advertising. Think of posters and artwork as your print and magazine campaign; you want your messages to be ingrained into the minds of your users, and the only way to do that is to keep the message forefront in your staff’s minds. If doesn’t matter if that message is on a billboard, in the middle of Times Square or in the elevator at work. Keep the messaging in front of their eyes and therefore in the fronts of their minds.

Frequency and repetition of messaging leads to deeper awareness and understanding. An old marketing adage called the Rule of 7 says that potential customers needs to see or hear your marketing message at least seven times before they take action. Hang your posters everywhere, ensuring that your users see your message more than seven times. If you tell them at the end of a module how to report a security incident, that message won’t immediately stick; but if they see a visual reminder consistently throughout the day, it will become ingrained.

Brand recognition adds legitimacy to your awareness program. Think about it like this: which brands do you trust more? Those that you see ads for frequently on TV, in magazines, in subways, etc., or the quirky off-brand, that probably tastes just as good, that you’ve seen at a few grocery stores? The more familiar we become with a brand, the more often we think about it, and you want your users thinking about security awareness. When security is at the top of their mind, then they do not hesitate to report incidents or ask for help.

What can you do with artwork?

Cyber Realm

  • You may choose to include PDF or JPG versions of the posters in company-wide emails or attach them as part of a company policy document.
  • Many office buildings use digital signs (giant monitors) where you can conveniently display on a loop important security messages.
  • More than 40% of our clients turn their artwork into screensavers and set them as desktop backgrounds.
  • Organizations that employ an intranet can post and share the JPG versions just as they would share images on any social network; start a discussion amongst your employees!
  • And if you don’t want to do any of that yourself, we offer screensavers and digital signage.

Physical Realm

  • More than 75% of our clients print out and hang their awareness posters around their offices in common areas such as lobbies, break rooms, conference rooms and hallways. (We recommend hanging them in bathroom stalls, too!)
  • All of our posters are designed to be printed at the standard tabloid size 11 x 17 (for easy printing at office and copy stores), and many of our posters are also designed for the larger 18×24 size.
  • Many clients print out the posters on a a standard 8.5 x 11 piece of paper and include as handouts during in-person training.

Human Realm

  • Have a scavenger hunt challenging your employees to find ALL 12 awareness posters in the office.
  • Play Pin the Security Cat on the poster at an office party.
  • Encourage everyone to print out their favorite poster and hang in their offices; the most unique placement receives a prize.
  • Have a “Security Awareness Caption Contest” and have employees re-caption posters with humorous photos.

Ashley Schwartau

Director of Production & Creative Development at SAC
After more than 15 years of working in this industry, she’s finally accepted – and embraced! – the fact that she’s a security awareness expert. She is also a book-loving, travel-blogging, French-speaking Gryffindor who is unapologetically obsessed with her cats.