Why Should We Use Video Reinforcements?
Video reinforcements are an easy way to create informal learning opportunities for your employees. Short, focused, to-the-point, videos don’t require assessments and feel less like training and more like how your users already interact online.
Learners forget 79% of new information within days, so regular reinforcements can improve retention and lead to faster behavior change. Videos are the perfect reinforcement format because we are accustomed to ingesting information visually.
The average attention span is not more than 90 seconds, and the most successful YouTube videos are all under 4 minutes long. Video is the perfect delivery format because you can chunk information into small, digestible ‘bytes’ and easily deliver new content regularly.
The ideal spacing is two weeks. You don’t want to do more often than every couple of weeks, or you’ll bog down your users, and if you wait longer than two weeks, you increase the probability that much of the information will be forgotten.