Apr 13, 2017

Awareness Training: 5 Reasons Email Campaigns are Still Relevant

By | April 13th, 2017|Ask The Experts, Managing SA Programs, Security Awareness Programs|

Electronic mail has come a long way over the last four decades. Believe it or not, there was a time when its sole purpose was to transmit messages from one inbox to another. Nowadays, email is a fully interactive form of media that plays host to marketers, newsletters, [...]

Feb 16, 2017

The Benefits Of Microlearning In Security Awareness

By | February 16th, 2017|Ask The Experts, Launching SA Programs, Managing SA Programs, Planning SA Programs, Security Awareness Programs|

Formal learning has long been the bedrock of school systems worldwide. We go to class. A teacher presents the information. We are then tested on that information. It’s a scheduled, systematic way of educating. This is also the way most security awareness programs are designed. Users take a course or [...]

Jan 26, 2017

Using Brand Awareness To Improve Your Awareness Program

By | January 26th, 2017|Ask The Experts, Managing SA Programs, Security Awareness Programs|

When marketing goods or services, every company’s success largely relies on their brand awareness—a measurement of how recognizable their product is to consumers. When we shop, the product we choose is often one we’re familiar with—some combination of name, logo and colors (among others). Being recognizable is a key component [...]

Jan 12, 2017

Use Gamification to Drive Engagement with Monthly Newsletters

By | January 12th, 2017|Ask The Experts, Managing SA Programs, Security Awareness Programs|

Monthly newsletters are a wonderful, simple, low-cost method to create a foundation for any security awareness program. They provide a visually-engaging informal learning opportunity that your employees can enjoy at their leisure, and can allow you to create a reference library of a multitude of topics for your users to access [...]

Jul 21, 2016

Why should I use email marketing for my security awareness program?

By | July 21st, 2016|Managing SA Programs, Planning SA Programs, Security Awareness Programs|

We proudly exclaim from the mountaintop here at SAC that in order for security awareness employee training to be truly successful, it should be treated like a marketing campaign. This might be considered a visionary approach, but we believe it's based in common sense and modernity. Before we dive into [...]

Jun 02, 2016

Why use awareness artwork in security awareness programs?

By | June 2nd, 2016|Ask The Experts, Managing SA Programs, Planning SA Programs|

Security awareness is advertising. Think of posters and artwork as your print and magazine campaign; you want your messages to be ingrained into the minds of your users, and the only way to do that is to keep the message forefront in your staff’s minds. If doesn’t matter if that [...]

May 11, 2016

Selling Security: What Don Draper Can Teach Us About Running an Awesome Awareness Program

By | May 11th, 2016|Managing SA Programs, Planning SA Programs, Security Awareness Programs|

Here at the Security Awareness Company we believe that a successful awareness program must be treated like an advertising and marketing campaign. Your security message needs to be repeated often, in different mediums, creatively and in such a way that it gets ingrained in your users’ heads. How many advertising slogans can you repeat without [...]

Apr 13, 2016

How to Market Your Security Awareness Program

By | April 13th, 2016|Launching SA Programs, Managing SA Programs, Planning SA Programs|

Large organizations from around the world - and future clients - come to us with questions about how to best plan, launch and manage their internal security awareness programs — questions about metrics and subject matter, types of content and LMS specifics. But one of the most common questions we [...]

Apr 06, 2016

PhishLine’s Methods for Overcoming Resistance to Your Security Awareness Training Program

By | April 6th, 2016|Guest Post, Launching SA Programs, Managing SA Programs, Planning SA Programs|

The following is a guest post from our partner PhishLine. Some organizations struggle to gain user acceptance of an IT security training program. Reasons provided might include the training is too boring, technical, childish, cartoonish, ominous, or any number of other subjective measures. Perhaps you have been told the training [...]

Mar 22, 2016

Create a Culture of Learning

By | March 22nd, 2016|Managing SA Programs|

 Tell me and I forget. Teach me and I remember. Involve me and I learn. – Benjamin Franklin At its core, security awareness is an education issue. The very idea of becoming aware of something means becoming educated about. If you want to make your users aware, you want to educate [...]

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