Jul 21, 2016

Why should I use email marketing for my security awareness program?

By | July 21st, 2016|Managing SA Programs, Planning SA Programs, Security Awareness Programs|

We proudly exclaim from the mountaintop here at SAC that in order for security awareness employee training to be truly successful, it should be treated like a marketing campaign. This might be considered a visionary approach, but we believe it's based in common sense and modernity. Before we dive into [...]

Jun 02, 2016

Why use awareness artwork in security awareness programs?

By | June 2nd, 2016|Ask The Experts, Managing SA Programs, Planning SA Programs|

Security awareness is advertising. Think of posters and artwork as your print and magazine campaign; you want your messages to be ingrained into the minds of your users, and the only way to do that is to keep the message forefront in your staff’s minds. If doesn’t matter if that [...]

May 11, 2016

Selling Security: What Don Draper Knows About Running an Awareness Program

By | May 11th, 2016|Managing SA Programs, Planning SA Programs, Security Awareness Programs|

Here at the Security Awareness Company we believe that a successful awareness program must be treated like an advertising and marketing campaign. Your security message needs to be repeated often, in different mediums, creatively and in such a way that it gets ingrained in your users’ heads. How many advertising slogans can you repeat without [...]

Apr 13, 2016

How to Market Your SAP

By | April 13th, 2016|Launching SA Programs, Managing SA Programs, Planning SA Programs|

Large organizations from around the world - and future clients - come to us with questions about how to best plan, launch and manage their internal security awareness programs — questions about metrics and subject matter, types of content and LMS specifics. But one of the most common questions we [...]

Apr 06, 2016

PhishLine’s Methods for Overcoming Resistance to Your Security Awareness Training Program

By | April 6th, 2016|Guest Post, Launching SA Programs, Managing SA Programs, Planning SA Programs|

The following is a guest post from our partner PhishLine. Some organizations struggle to gain user acceptance of an IT security training program. Reasons provided might include the training is too boring, technical, childish, cartoonish, ominous, or any number of other subjective measures. Perhaps you have been told the training [...]

Mar 22, 2016

Create a Culture of Learning

By | March 22nd, 2016|Managing SA Programs|

 Tell me and I forget. Teach me and I remember. Involve me and I learn. – Benjamin Franklin At its core, security awareness is an education issue. The very idea of becoming aware of something means becoming educated about. If you want to make your users aware, you want to educate [...]

Jan 29, 2016

Use Video Reinforcements to Increase Awareness

By | January 29th, 2016|Managing SA Programs|

Learners forget 79% of new information within days, so regular reinforcements can improve retention and lead to faster behavior change. Videos are the perfect reinforcement format because we are accustomed to ingesting information visually. The average attention span is not more than 90 seconds, and the most successful YouTube videos [...]

Jan 21, 2016

PhishLine’s Secrets to a Successful Training Reward Program

By | January 21st, 2016|Guest Post, Launching SA Programs, Managing SA Programs, Planning SA Programs|

The following is a guest post from our partner PhishLine. Most successful security awareness programs leverage some kind of reward for participation, completion of training, and demonstration of safe behaviors. Organizations who need to take their program to the next level require a thoughtful and proven approach to create the [...]

Oct 06, 2015

How to get more user participation: Positive and Negative Feedback to Engage Users

By | October 6th, 2015|Managing SA Programs|

I don’t like getting in trouble. Never have. In 1st grade, my teacher had a behavior chart. You could earn stars for doing good things - raising your hand to speak, answering questions correctly, putting your head down on your desk when she said so. And you could earn demerits [...]

Sep 21, 2015

Security and Pop Culture: What Disney Can Teach Us About Security Awareness Training Programs

By | September 21st, 2015|Launching SA Programs, Managing SA Programs, Planning SA Programs, Security & Pop Culture|

  Who says you can’t learn things from kids’ movies? Disney movies are full of great lessons about life and love and friendship. But did you know that some of our favorite Disney movies can teach you a thing or two about running a successful security awareness program? No? Well, [...]

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