Why use awareness artwork in awareness programs?
Security awareness is advertising. Think of posters and artwork as your print and magazine campaign; you want your messages to be ingrained into the minds of your users, and the only way to do that is to keep the message forefront in your staff’s minds. If doesn’t matter if that message is on a billboard, in the middle of Times Square or in the elevator at work. Keep the messaging in front of their eyes and therefore in the fronts of their minds.
Frequency and repetition of messaging leads to deeper awareness and understanding. An old marketing adage called the Rule of 7 says that potential customers needs to see or hear your marketing message at least seven times before they take action. Hang your posters everywhere, ensuring that your users see your message more than seven times. If you tell them at the end of a module how to report a security incident, that message won’t immediately stick; but if they see a visual reminder consistently throughout the day, it will become ingrained.
Brand recognition adds legitimacy to your awareness program. Think about it like this: which brands do you trust more? Those that you see ads for frequently on TV, in magazines, in subways, etc., or the quirky off-brand, that probably tastes just as good, that you’ve seen at a few grocery stores? The more familiar we become with a brand, the more often we think about it, and you want your users thinking about security awareness. When security is at the top of their mind, then they do not hesitate to report incidents or ask for help.