A launch video provides a fun, engaging visual introduction to the SETA/SA Program. Companies who announce the kickoff of their program with a 3-5 minute launch video get more initial engagement and participation. You need to advertise the existence of the program, pointing out how it will help your employees be better not only at their jobs but at protecting their families, and drive excitement about the free education and training resources you are providing your users. Launch videos are the most effective kickoff method, and those that employ the voice of their CEO (even for just 20-30 seconds) receive more positive feedback because it shows that the C-suite cares about security and that a culture of learning and awareness is important to the organization.